Consultancy

A consultancy is a professional body or organisation which provides advice in a particular area of expertise such as marketing and communications. A consultant provides expertise to clients who require their knowledge or service.

If a business is not performing to their expectations they may consider contacting a consultancy or employing a consultant to assess and solve their problems. For example, if a retail companies sales figures rapidly decline after a number of steady increasing years, it is likely that there has been a change (for whatever reason) that has dented their sales and they must adjust to compensate for this change. This company may decide that their marketing strategy is no longer relevant to their target audience or that they need a re-branding – In this situation they may turn to a marketing consultancy for help.