PR

PR is the abbreviation for Public Relations. PR is the promotion intended to create goodwill for a person or institutions image, and a very important part of any brand/company/service’s marketing.

“Public Relations is a set of management, supervisory, and technical functions that foster an organization’s ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values.”

- Robert L. Heath, Encyclopedia of Public Relations.

Essentially PR is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics. Any organization wants to make sure that their product/brand/service has a good image and is always presented in the most endearing way. They use PR to make sure of this.

Lots of different people use PR for lots of reasons –

Corporations use marketing public relations to convey information about their products to potential customers.

Corporations use public relations as a vehicle to reach legislators or to portray themselves as brilliant employers.

Politicians use public relations to attract votes and raise money for there campaigns.